The Journey of Building a Wardrobe

A common theme I hear when guys first start really thinking about building out a wardrobe…one that will carry them for a while…is “that's a lot of clothing" or "I have so far to go."

I hear you, but please understand this - building a great wardrobe takes time. And it should. Make no mistake ...the best dressed guys in the world tend to be of older age. Why? They know who they are, they know what works for them, they have a plan and stick to it. Nothing great is built overnight. The same can be said for your wardrobe. Focus on the essentials first. Get the fit right. ALWAYS.

What fabric weights are you comfortable in?
What colors do you keep going to? Those are working for you.
What's instilling more confidence in you?

Buy more of that ...then a little more, until one day it's hard to make a decision because you really do like everything in the closet. You will know when it all works together in symphony. Stay on the path of buying better but buying less. That's progress. Bit by bit develop the best dressed you. 

Be patient my friends, the journey is what makes all of this fun.

With purpose,

David Watkins
Look vs. Investment

As the consumer, you need to decide “Do I want a look or something I can invest in?”  More expensive garments will last longer--you know this. On the other side, if you are unsure about a particular style of jacket - say a double breasted for the fall, a “look” might be what you need. There are plenty of brands who are experts at the “look.” They keep up well with current trends, they are experts in styling and presentation. This is great to get a feel for trying something new, or operating on a budget. We all do this. It’s OK.

A look will never perform like an investment piece. A custom jacket will always present a better you. A look will satisfy your willingness to try something new and remember, a look can always be made into an investment. Both serve a purpose. The decision is yours.

A few examples of good investments and good looks:

Classic Tuxedo - “I have three to four black tie events a year and always need to look my best.” - INVESTMENT

Holiday Jacket - “I’ve been thinking about trying a red velvet sport coat for my company holiday party.” - LOOK

Classic Grey Solid - “I need a solid grey “go-to” business suit that doesn’t draw too much attention.” - INVESTMENT

Windowpane DB Suit - “I’ve been seeing double breasted jackets in all of the magazines and really want something bold...perhaps a windowpane.” - LOOK or INVESTMENT

Either way, I encourage you to experiment with your wardrobe. Weigh the pros and cons and let me know what you think!

David Watkins
3 Important Factors to Consider When Selecting a Clothier

This is kind of weird to discuss, because, I’m pretty much talking about myself here, but I wanted to shed some light on things you should expect from your clothier.  Not everyone who reads this knows me, or cares to, and that’s OK…these are just my thoughts on what to look for when choosing one.  

They Are Likeable:

There is no way to slice it, but this business is relationship based.  I would recommend interviewing a few because no matter how great the product is, your personal clothier is just that..very personal.  They should know a lot about you and how you will be living in these clothes.  With that comes good conversation and discovery.  Make sure you actually want to spend some time with this person.  After all, you are leaving your personal brand in their hands.  

They Have an Open Line of Communication:  

I would recommend finding one with an open door/text/call policy. This is something I think is incredibly valuable.  Most people don’t shop in only one place and there will come a time when you might want to ask some advice.  This could be a size recommendation from a purchase online or a quick photo via text asking “does this work”?  In no way should your clothier not help in  that situation.  Find one who will always shoot you straight and tell you NO…not just what you want to hear.  Basically, make sure you feel comfortable asking them anything clothing related, anytime.  (Want my cell?  Email me, I’m here for you) 

They Always Make It Right:

The human body is not perfect and making clothing for people is not always the easiest task.  It’s a process and generally gets better over time.  That being said, if something lands and is a train wreck, they should make it right.  I’ve always had the mantra “I don’t always get it right but I always make it right”.  It really is the only way I feel.  Find one who guarantees their work. 

OK, so I think if your clothier meets that criteria, you’re probably on the right path.  Wardrobe building is a journey and making sure the person in the car is singing the tunes WITH YOU will make for a much more pleasurable trip.

PS:  Think you have a friend who could use this info? Please forward it to them.  My business is word of mouth and email is a great start!   

All the best-


David Watkins
Winter is for Layering

Fall / Winter

One of the reasons why I love winter is the chance to add layers. Sport coats with sweaters. Suits with scarves. Overcoats and vests. The possibilities seem endless when combining textures from different fabrics with the function of sartorial pieces. Layers give you the ability to not only look stylish but to monitor your internal temperature as well. Hot blooded? Maybe you don't need an overcoat...a nice flannel suit and tech vest will do the trick. A little on the cold blooded side? A classic overcoat works well paired with a wool suit and perhaps a cashmere sweater underneath. Either way, make the most of it. Here are a few ideas to get you going.


Matching vs. In Accordance With
"Matching" and "In accordance with" are very different things. Matching tends to give the appearance of a "purchased look" - which isn't the goal.
Take a minor color in one garment and pair it with a major color in another.

Be Smart

One thing we cannot do is predict the weather. It's always better to have more lightweight garments on - think cotton tee, button down, cashmere sweater, vest and scarf than one or two pieces that are extremely heavy. Start small.

Easy On The Color

One, maybe two vibrant colors are allowed. For the most part stick with neutrals. In the Fall, I like greys, browns, greens and pops of color from orange, maroon or purple. All interchangeable as you can easily find these colors in your natural surrounding.

Pattern Scale

When layering you need to watch the bold checks and patterns. Going with a large check or plaid overcoat? Settle in with a nice solid suit and a smaller patterned shirt. When in doubt go solid but in different textures (wool, silk, etc). Patterns should always be of different varieties. Large check, medium check, small check. Never two of the same. A loud jacket does not need loud pants. The accessories should whisper.

Texture Variation

Wool and cashmere coat. Cotton shirt. Moleskin pants. Grenadine tie. All give a different dimension and can easily be worn on their own - which is the point when it heats up and you need to start peeling off. This ties in with investing in great garments. All "go to" pieces get better when layered together.

So just a few thoughts on layering this season.  Any questions?  Hit me up!

All the best-


Winter, LayeringDavid WatkinsDW