You Didn’t Run Out of Clothes. You Ran Out of Clothes You Trust.
From the Desk of David Watkins
Happy Sunday, gang. Quick exercise.
Take a look in your closet.
Now count the pieces you actually wore in the last 30 days.
Then look at everything else.
For most of us, there’s a pretty big gap between what we own and what we actually wear.
You didn't run out of clothes. You ran out of clothes you trust.
And that gap usually starts with one thing: the “good enough” buy.
THE PROBLEM WITH “GOOD ENOUGH”
The shirt that was almost the right shade.
The jacket that fit okay through the shoulders.
The shoes that were 40% off, which is why you bought them instead of the pair you actually wanted.
Ugh. We've all been there.
You bought the compromise.
Then, because the compromise never really scratched the itch, you bought another one.
And another.
Pretty soon, you've got a closet full of clothes and somehow still feel like you have nothing to wear.
That's how your closet gets full while your wardrobe stays empty.YOU'RE LOOKING AT THE PRICE TAG IN THE WRONG PLACE
Most men judge a purchase at the register.
That's the wrong place to do the math.
Think about a jacket you buy three times because each one is almost right.
You spend the money three times, but maybe you only wear each one a handful of times before it gets pushed to the back of the closet.
Now compare that with the jacket you buy once because it's actually the one you wanted.
Even if it's more expensive, you wear it again and again.
That's the Cost-Per-Wear Rule.
Something expensive that you wear constantly can be a better value than something cheap that you never wear.
The “good enough” purchase doesn't just cost you money at the register.
It costs you every morning when you stand in front of a full closet and still don't know what to wear.
So what's the fix?
You don't necessarily need more clothes.
You need better decisions.
Next week, we'll get into five simple rules for building a wardrobe that actually works.
You need better decisions.