Adding Value by Subtracting

Good morning.

This one is a short one but definitely worth thinking about.

When companies are innovating a product or service, they tend to "add value" by introducing new features and benefits.  

Sometimes this works...often times though, the customer would rather have the simple, uncluttered version.

More is not always better.

Improvements and progress are often times made by removing things that people wouldn't miss.

Approach your wardrobe the same way.

What could you subtract or stop wearing to improve your personal brand?

If you're anything like me, my guess is, quite a bit.

Thanks for your time,


PS: Our new Spring / Summer collection has landed.  You can view it here.

Jesus Guillen